THE LEGACY
RIDES ON.
AT ARMSTRONG
Armstrong delivers a rare combination in the premium segment: genuine brand heritage, a comprehensive range across passenger, commercial, and all-season applications, and the manufacturing depth of ZAFCO behind every product.
For European distributors and dealers, that means a brand your customers already respect — backed by a partner built to keep you supplied.
Working with ZAFCO for the past 12 years has been a great experience. Their team is professional, highly responsive, and the quality of their products is exceptional. We look forward to growing our partnership further.
Owner of Rombach Reifen, Germany
THE ARMSTRONG HERITAGE
Armstrong Tyres traces its roots back to 1912, when George F. Armstrong founded the company in New Jersey, USA. Over the following decades, Armstrong grew into one of the most recognised tyre brands in the world, becoming the 5th largest tyre manufacturer globally by the early 1960s.
In the late 1980s, the brand was acquired by Pirelli, and by 2012 Armstrong was close to disappearing from the global tyre market.
Recognizing the strength of the Armstrong legacy, ZAFCO acquired the brand with a vision to revive and modernize it for today's global markets.
REBUILDING A TRUSTED BRAND
Over the past several years, ZAFCO has successfully revitalized Armstrong, transforming it into a modern tyre brand built on a heritage of reliability and performance.
Through advanced manufacturing, strong quality standards, and continuous product development, Armstrong now offers a portfolio designed to meet the evolving needs of global and European drivers.
Today, Armstrong represents a combination of American heritage, modern engineering, and global distribution expertise.
SKUs Across All Segments
Year Founded
WHY CHOOSE ARMSTRONG IN EUROPE
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Value-Driven Pricing Proven Brand Recognition Supply Chain Reliability Comprehensive Dealer-Focused Warranty Built for European Roads Dedicated Partner Support
Premium, value-based positioning that gives dealers a competitive edge in the fastest-growing price segment in Europe.
Founded in 1912, Armstrong is a household American tyre brand with over a century of legacy. That heritage carries genuine weight with customers across European markets — and gives dealers a brand with built-in credibility.
Manufactured and distributed through ZAFCO's infrastructure — consistent stock, predictable lead times, and the capacity to scale with your business.
Dealer-structured coverage that offers peace of mind on both sides of the sales counter.
Developed and tested for European road, weather, and regulatory requirements.
Co-branded marketing assets, product training, and in-market resources focused on driving sell-out performance, not just sell-in volume.
PRODUCT SEGMENTS
Passenger
Ultra-High Performance
SUV
4x4
Light Truck
All-Season / All Weather
Truck & Bus Radial
Grow with Armstrong in
Europe.
Partner with a brand that combines heritage, value, and dependable support for modern tyre distribution.
